Few companies realize the UNTAPPED POWER
that resides within their brand today
the intersection of market insight, disciplined process and subject matter experts
Unified Leadership Drives Success
This disciplined process helps develop the very best thinking on your team
Today, there are two kinds of businesses–
The Quick and the Dead
colored by a history
of moving customers
in highly competitive
colored by a history
of moving customers
in highly competitive
Strategic solutions to match challenges presented
Do any of these apply to you?
There is a
Collective Genius that exists within your team
When you engage StratFix you get principals who have been in your place – with all the pressure of growing the business – so we leverage our experience and process of building strategy with a tremendous sense of urgency to get at a solution rooted in the business case. Choose strategists who know business to solve business issues.back
There are two sides to the strategy coin – discipline and communication arts. Our discipline comes from decades of experience in package goods and a wide range of products. Our background in communication arts comes from agency briefs and directing creative staffs to build advertising that received the attention of viewers and moved them to action to grow revenue.back
And that's what built the foundation for StratFix – a new way to approach an old problem – getting companies to leverage the power that already exists within their organizations. All led by:
+ Proprietary process.
+ Unique focus on subject matter experts within the organization.
+ A sense of urgency to win.
We have been in your chair with the P&L anvil on our heads....
A wide breadth of experience....
And a relentless desire to win...
Mr. Robinson co-founded StratFix consulting in 2008, with a uniquely diverse background with experience ranging:
Robinson's strong grounding in the consumer and insight aspects of the business started at the outset of his career with positions in marketing research with Leo Burnett Advertising and Frito Lay. Drawn by the desire to leverage those insights into a direct decision making role, Robinson then made the transition to the brand marketing side of the business moving through positions of increasing leadership and cross-functional business responsibility at both Frito-Lay (Doritos-launching Cool Ranch Doritos, Tostitos, Lays and Ruffles) and the Quaker Oats Company (Cap'n Crunch, Quaker100% Natural, Quaker Oats brand hot and cold cereals).
Robinson then moved into the retail arena with 12 years at Boston Market in a variety of roles ranging from VP New Products, to Chief Marketing Officer for the restaurant business, to developing and leading the supermarket retail business—a line of fresh, all natural, heat and serve sides, soups, and entrees sold in grocery stores.
Robinson has an MBA from the Kellogg School at Northwestern University and BS in Marketing and Finance from The Ohio State University, not "Ohio State University" or that blue school up north.
Early on Wittry began to build the cornerstone of his work with StratFix grounded in one fundamental insight—"all decisions are made emotionally and justified logically." This single foundational premise is the key to decoding customer motivation and it defines the relationship between consumers and the brands that they use. It is the dissection and understanding of this relationship that is at the core of Wittry's approach and yields the development of the insights and opportunities that characterize his strategic and management consulting today, both in the US and Asia.
Mr. Wittry has developed this unique skill set through his work with a wide range of brands, from retailing franchises like Pizza Hut, Boston Market, Timberland and Blockbuster to adventure brands like Nordica, Kastle and Giant. He has been involved in the high tech sector with Lenovo, Dell and SAP, as well as working with some of the world's truly iconic brands like Coke, Pepsi and Heinz.
Wittry brings a rare combination of having achieved success working on both the client and the agency sides of the business. His positions with these companies were far ranging, from key strategic roles to new products and project management. Through this wide ranging work history, he has developed significant experience and expertise in the motivation and engagement of employees at all levels of organizations leading to the more effective training, deployment and implementation of promotions, programs and new products.
Wittry has a BS in Advertising from the University of Tennessee. He moved over to the consulting side of business on Presidents' Day 2000 to take his skill set to a wider variety of companies and challenges. He lives in Denver, Colorado with his wife and college aged children in relentless pursuit of a day off in a cool mountain stream with a fly rod in the Rocky Mountain west.
Ms. Neuman joined Stratfix in 2010/2011 to continue growth and broadening of talent in the group. She brings an added focus on capturing the extended potential of brands through creative, yet disciplined marketing. Her strategic and project management abilities enhance the ability to provide a wide range of services in branding work.
Ms. Neuman's strategic and structured approaches were developed and honed in brand management roles at classic packaged goods companies such as Procter & Gamble and Heinz, and later broadened in durable goods, restaurant concepts, and non-profit organizations including Gerry Baby Products and Boston Market Corporation. She has led and managed numerous successful multifunctional teams through:
Over the past 20 years, Nancy's wide range of experiences have equipped her with unique approaches and solutions to solve even the toughest marketing challenges. The Stratfix vision, and their unique approach to strategic branding, is a perfect fit for her talents.
Ms. Neuman has a BS in Applied Economics and Business Management from Cornell University and resides in the Chicago, IL metro area.
Niemann's history of leading companies enables StratFix to convert new thinking into profit. Unlike many operations execs, Matt is deeply immersed into the creative art of developing relevant, compelling strategic solutions, ensuring that the work translates into powerful executable profits for our clients.
StratFix brought Niemann onboard with in 2015 to continue to expand the value proposition we offer to our clients.
He cut his operational teeth in the restaurant industry, from his college days as a sandwich maker at Rock-a-Belly Deli through 15 years as the managing director of a multi-unit, multi-market Pizza Hut Franchise. After selling the restaurant group in Colorado, he immigrated to San Francisco to join a start-up, managing the launch while transforming operations from test phase to a profitable model.
Niemann’s skills are valuable to nearly every StratFix client:
Although Niemann is an operating veteran, he’s hung his ops boots up and is working on a wide variety of business challenges across an even wider base of industries. A long-time Colorado boy, he has relocated to Los Angeles where he tries, somewhat successfully, to keep abreast of pop culture in a rapidly-changing society.
It is About Moving Customers To Action
ALL Decisions are made emotionally and justified logically
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